01
SEO forecasting
How much extra search traffic could this work bring? Build a range and see the assumptions behind it.
What you getLow, base, and high incremental traffic scenarios
Open SEO forecasting ActionOwl · Marketing action intelligence
Know what to do next. Know what it could be worth.
ActionOwl uses selected Google Search Console and optional GA4 evidence to produce weekly Briefs and ranked Actions.
An Action is a specific piece of work you can assign, with its evidence and a plan to check the result.
Private alpha. Your team stays in control of changes.
Selected GSCOptional GA4
Review the evidenceIs there enough to act?
Source, confidence and constraints
- ActEvidence supports work
- InvestigateResolve a gap first
- No actionWork is not justified
Only when action is justifiedPeople implement
Human handoff → supported checks and outcome review
No connected write executor. Verification depends on the Action.
Example Action inbox
The few Actions that matter
Fictional example dataShown in the product format
- AO-4
Find out why qualified leads stopped before changing spend
A measurement problem may be hiding the real sales result. qualified leads 18 to 0
northline.example | analytics | unassigned
Investigate - AO-7
Improve the search result for /sleeping-bags
This is the largest qualified click opportunity in the portfolio. value EUR 480 to 920 per year
northline.example | content | Mira Chen
Accepted
No Action warrantedThe evidence is too weak to justify work. Review it after another complete measurement window.
Where the evidence supports a monetary claim, an Action shows a value range with its evidence and method; missing evidence does not become a money estimate. Confidence, effort, owner, and the verification plan stay visible.
Free SEO decision resources
Use the method before you use the product
Start with the question you need to answer. Use the calculators and templates freely—no account or email required.
02
SEO ROI calculator
Could the extra business cover the cost? Compare contribution with the full investment, including your team’s time.
What you getContribution, investment, ROI, and break-even
Open SEO ROI calculator 03
SEO roadmap template
What should happen next, and who owns it? Give each decision its evidence, next step, and reason to stop.
What you getOwned decisions, gates, verification, and stop conditions
Open SEO roadmap template Three worlds
One decision, with each evidence boundary visible
The private alpha uses selected Google Search Console and optional GA4 evidence. The broader three-worlds model includes market research that is not yet a live product input.
Your business
What is happening inside the company?
ActionOwl reads traffic, pages, events, registered key events, and revenue where present in a connected GA4 property. These reads are not a complete customer journey or accounting record.Available in the private alpha — selected GA4 evidenceYour market
What is happening around the company?
Customer demand, competitors, and opportunity gaps are product direction. The market tools currently support internal operator research, not weekly customer evidence. During a qualified sprint, Maivor AB can add disclosed expert-assisted research.Product direction — not a live private-alpha inputSearch engines
How do search engines see the company?
ActionOwl reads Google Search Console performance and supported indexing evidence. Bing currently proves property access only, not performance or crawl health.Available in the private alpha — coverage stays explicitThe business decision
Actions use the available evidence and keep missing sources explicit. Commerce, CRM, finance, and complete customer journeys are not connected.A useful result can be an Action, an investigation, or no action when the evidence cannot justify work.From evidence to result
Work that moves from decision to completion
A result may be successful, unsuccessful, worse than before, or inconclusive. ActionOwl reports what the evidence supports.
- 1
Observe
ActionOwl reads selected Google Search Console and optional GA4 evidence, with missing sources kept explicit.
- 2
Decide
It produces Briefs, preserves reviewed Findings, and records durable Actions. Weak evidence can produce no Action.
- 3
Act
You or your team complete the work from an exported handoff with the target, steps, guardrails, rollback guidance, and verification plan.
- 4
Verify
Selected technical checks and owner-run reviews compare the result with its declared window. Verification is not universal or fully automated.
From signal to result
See what matters. Do the work. Check what happened.
Bring one important SEO decision, the evidence you have, and the constraints the work must respect. A defensible result may be act, investigate, or stop.
Paid, price after qualification. Maivor AB contracts and invoices for the sprint. Already have an account? Sign in.